Help Us Make Raita Mainstream!
Raita is so delicious - a staple in Indian homes. And, it makes such a healthy dip! It deserves more recognition than it gets across the world. As a yogurt dip, our raita has 3x the protein and only 1/4 the fat of sour cream based dips! We make our raita only with natural ingredients (no chemicals) and use probiotic cultures. Remember, all the spices and herbs we use are known for their health benefits. Help us get Raita in more hands.
$0 pledged of $50,000 Milestone 1 goal.
We are Prayani - a company launched as a school project at the University of Michigan's Ross School of Business. We won awards and grants and launched a line of raita yogurt sauces in Michigan. We are now looking to grow with your help.
Frequently Asked Questions
How much do you need to raise?
Help us 1) Run Trial Runs with a Co-Packer 2) Focus on marketing to allow us to test and evaluate the most efficient ways to market.
Scale within the midwest, with Lipari foods, a midwest regional distributor that gives us access to almost 8000 accounts.
Scale beyond the midwest.
Scale across the US.
Why are you not on Kickstarter or Indegogo or another platform?
Most outside platforms take 5%-6% of the total raised amount. We want to use those funds to put to use on the business and also to give back to the community. 1% of funds raised will be donated to Akshaya Patra (https://www.akshayapatra.org/).
What's in it for me?
My sincere thanks for supporting our campaign. I promise regular updates as we grow Prayani. But to make it a tad exciting, we are launching a contest with a giveaway. The more actions you take, the more chances you have of winning. No contribution is necessary to take part, and we can only do this in regions where it is legal. (See small print at bottom of page).
Why can't you ship your product?
We can, but is more expensive to ship because it needs to be refrigerated. So we will be sticking with traditional distribution at this time.
Who did your video?
Our video was done primarily by Three Lyons Creative out of Detroit with support from White Shore Films out of Muskegon.
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